Dr. Gillian Rice is an Associate Professor at Thunderbird, The Garvin School of International Management, where she teaches marketing courses. She obtained her Ph.D. in 1982 from the University of Bradford in England, and prior to joining Thunderbird in 1990, she taught at the State University of New York in Buffalo, Concordia University (Montreal), West Virginia University and the University of Michigan-Flint.

Dr. Rice has published her research on political risk, forecasting, trade shows, international marketing, Islamic business ethics, and the environmentally-responsible behavior of consumers, in journals such as Management International Review, International Business Review, Omega, Journal of Business Ethics, Journal of the Academy of Marketing Science, International Journal of Forecasting, Journal of Forecasting, Thunderbird International Business Review, Journal of International Consumer Marketing, and Journal of Global Marketing. Her current research deals with the relationship between values, organizational context, and employee creativity (in Egypt and Thailand); foreign consumer resistance to American-based brands; cultural values and environmentally-related behavior of consumers in Egypt; and marketing orientation and innovation in small firms. Dr. Rice is also the American representative for the “Marketing in the 21st Century” multi-country research study to identify marketing resources (in particular, marketing capabilities and marketing assets) and their impact on marketing performance.

During the 1996-7 academic year, Dr. Rice was a Senior Fulbright Scholar at The University of Bahrain, which enabled her to focus on her special interest in the Middle East. She conducted research on advertising and trade shows in the region, and provided seminars for Saudi Arabian Airlines, the Chamber of Commerce of the Eastern Province of Saudi Arabia, Kuwait University, and Arabian Gulf University.

Dr. Rice is the content provider for a six-unit course, “Branding for Global Success” for Thunderbird’s e-Learning Division, and regularly facilitates the marketing portion of Thunderbird’s online Emerging Global Leader Certificate Program.

She is a member of the Academy of International Business, the Academy of Marketing Science, the British Academy of Management, and the Middle East Studies Association.

In her spare time, Dr. Rice is a Volunteer Docent/Interpreter at the Desert Botanical Garden in Phoenix, and enjoys bird-watching, gardening, sewing, and botanical watercolor painting. She is married, and is a citizen of the UK (her country of birth) and the USA.



Email: riceg@t-bird.edu